As the SaaS industry is becoming louder, everyone is trying to stand out. SaaS explainer short videos do just that by telling an engaging story to connect with your audience.
But to stand out in the crowd, your video has to be both understandable and unique. Getting inspiration from the videos that did well is your best bet.
Today, we’re discussing the 15 best SaaS explainer video examples ever made.
These explainers helped SaaS companies like yours to get millions of views and welcome loads of new users.
Sounds pretty cool, right? Well, yours can be even better.
Let’s see how powerful a simple video can be for your SaaS and where to get your inspiration.
15 Best SaaS Explainer Video Examples At a Glance
Let's see the 15 best SaaS explainer video examples at a glance, along with what made them great.
Video
Theme
Target audience
Industry
Animation style
Video length
Release time
Engagement
Dropbox
Simplifying file storage/sharing
General public/Professionals
Technology/Cloud Storage
Minimalist line stroke-based
2.17 minutes
2009
4.7M views
Google Wi-fi
Enhancing home Wi-Fi coverage
Homeowners seeking reliable Wi-Fi
Technology/Internet Connectivity
Colorful and dynamic visuals
49 seconds
2016
334K views
Upsend
Streamlining customer engagement
Businesses seeking efficient communication
Customer Service/Engagement Platforms
Motion graphics with vibrant colors
1.10 minutes
2020
207K views
Hootsuite
Centralizing social media management
Businesses of all sizes
Social Media Management Tools
Dynamic and colorful motion graphics
1.16 minutes
2018
131K views
Asana
Streamlining project management and collaboration
Teams and businesses
Project Management Software
Direct product interface presentation
47 seconds
2018
201K views
Mailchimp
Enhancing email marketing and automation
Small to medium businesses
Email Marketing
Engaging and vibrant animations
30 seconds
2018
77K views
Blackboard
Distance learning and educational engagement
Educational institutions and students
E-Learning/Education Technology
Engaging and informative
2.01 minutes
2020
35K views
AWS
Simplifying cloud-based app development
App developers, startups, enterprises
Cloud Computing/Technology
Clear and instructional
1.24 minutes
2021
15K views
Beezer
App development democratization
Entrepreneurs, non-coders
Tech/App Development
Cartoon-style, engaging
1.35 minutes
2016
3.7K views
Hawksearch
Enhancing website search experiences
Business owners, web developers
Tech/Web Services
Animated, cartoon style
1.07 minutes
2018
2.3K views
Xcell Host Azure Stack
Secure and efficient data protection
Business owners, IT professionals
Cloud Computing/Data Protection
Clean, professional
1.57 minutes
2019
744 views
Uffizio
Streamlining fleet management with GPS tracking
Fleet managers, logistic companies
GPS tracking/Logistics
Minimalist, 2D animation
2.14 minutes
2020
592 views
Rent Vine
Simplifying property management
Property managers, rental owners
Property management software
Character-driven, simple visuals
1.54 minutes
2019
1.1k views
Tacklebox
Streamlining Excel data analysis
Analysts, businesses
Data analysis software
Motion graphics, humorous
52 seconds
2020
933 views
Xobin
Simplifying recruitment processes
HR professionals, organizations
HR Tech/Recruitment
Colorful, illustrative
50seconds
2020
826 views
15 Best SaaS Explainer Video Examples Detail Explanation
Now, you know the names of videos that made a buzz, and we’re about to cover in this article. But before we start blind, here are the points we’re going to talk about:
Now here are the 15 most influential SaaS explainer videos we’ve picked:
Unique Value Proposition: Let you know what's its uniqueness that makes it different from any other SaaS. Because for a company its USP is the core to stand out from the competition.
And the video is created to show the audience its USP to convert. When they clearly convey the concept of USP in the video, that's the best way to convert. If everything is alright, but the USP won't convey clearly, in most cases the video fails to convert.
Key Highlights: What points they highlighted (transformation from relatable struggles to real-life solution, how to simplify life) in the video to inform their service/USP to their ideal targeted audience.
Technology and techniques used: Which technology they used to make the video stand out (minimalist stroke-based line, colorful and dynamic visuals, motion graphics animation, etc).
1. Dropbox
Talking of the best SaaS explainer video examples, Dropbox is hands down the No#1. Though it's an old video, still it proves the proverb “old is gold” with its 4.7M views.
Dropbox is a cloud-based solution that ensures your data is accessible and secure, anywhere, anytime.
Let’s have a look at the video before analyzing what makes it so good.
https://www.youtube.com/embed/w4eTR7tci6A
Unique Value Proposition
The video clearly portrays Dropbox’s values to its users. They are:
Simplifies file storage and sharing across devices.
Boosts productivity by streamlining file management.
Enhances security, keeping your files safe.
Creates a central hub for all your documents.
Facilitates effortless collaboration among teams.
Key Highlights
Presents a relatable struggle of managing files.
Demonstrates ease of use through clear examples.
Uses humor to make the message more engaging.
Showcases real-life scenarios of Dropbox in action.
Emphasizes the relief and efficiency Dropbox offers.
Technology and Techniques Used
Utilizes a minimalist line stroke-based style for clarity.
Employs relatable characters to tell the story.
Incorporates subtle humor to keep the audience engaged.
Choose a color palette that's easy on the eyes.
Crafts the narration to be concise yet powerful.
Why It works
The Dropbox explainer video captivates by brilliantly combining simplicity with storytelling. Its approach resonates with viewers, showcasing how Dropbox addresses everyday challenges.
2. Google Wi-fi
You're reading this content through your laptop/phone with a proper internet connection. Right? What if your WiFi fails to offer you smooth and uninterrupted connection? It makes you frustrated, and irritated.
Yes, here comes Google Wi-fi that ensures keeping your Wi-Fi fast eliminating dead zones. This 49-second video gets 334k views so far and it indicates it's one of the best SaaS explainer videos examples. So we keep it no#2.
https://youtu.be/ty0SGNZi81U?si=mOw-8tJTug1pBoY1
Unique Value Proposition
Eradicates Wi-Fi dead zones in your home.
Delivers consistently strong and fast Wi-Fi coverage.
Easy setup and management through the Google Wi-Fi app.
Optimizes your network to ensure the fastest possible speeds.
Allows for seamless expansion of your network coverage.
Key Highlights
Demonstrates the mesh network's reach throughout a home.
Visualizes the seamless connection between devices.
Highlights the simplicity of setting up Google Wi-Fi.
Showcases the stability and reliability of the connection.
Features real-life scenarios enhanced by Google Wi-Fi.
Technology and Techniques Used
Engaging animations clarify how the mesh network functions.
Colorful and dynamic visuals maintain viewer interest.
Simplified illustrations help demystify technical aspects.
Detailed visual cues guide viewers through app navigation.
Professional voiceover and well-paced narration enhance understanding.
Why It works
This explainer video excels by turning complex tech into an easy-to-grasp visual story. It also makes the concept of a mesh network both appealing and understandable.
3. Upsend
Upsend offers a customer engagement system through its all-in-one platform. It seamlessly integrates instant messaging and chat features to boost customer interactions and satisfaction.
It's an excellent example of a standout SaaS explainer video space. No, we don't just claim it in the air. Only 1.10 minute video gets 207k views and that proves it.
https://youtu.be/hAP2QF--2Dg?si=uD2pegzGr33D34aQ
Unique Value Proposition
Streamlines customer communication across multiple channels.
Offers instant chat and messaging to engage customers quickly.
Simplifies customer support with an integrated platform.
Enhances team collaboration on customer engagement tasks.
Provides affordable solutions for businesses of all sizes.
Key Highlights
Illustrates the challenges of disjointed customer communication.
Showcases the ease of integrating Upsend with existing workflows.
Highlights the instant impact on customer satisfaction.
Demonstrates the platform's comprehensive features in action.
Emphasizes the simplicity of managing customer interactions.
Technology and Techniques Used
Motion graphics animation to explain features engagingly.
Careful selection of colors and characters to reflect the brand.
Clear, professional voiceover to guide the narrative.
High-quality animations and audio for a polished look.
Effective use of screenshots to demonstrate real platform use.
Why It Works
The Upsend explainer video effectively showcases its platform as the go-to solution for enhancing customer communication using engaging visuals and a clear message to resonate with its target audience.
4. Hootsuite
How many social media accounts do you have? Or how many are you actively using? Let me guess; 5, 6, or 7? Oh, no, managing all those accounts is a tough job. And mismanagement will kill your time and productivity.
On the other hand, social media isn't just about a place of hangover, it's a place to grow your online business. So, what's the solution? Yes, here comes Hootsuite.
Hootsuite is a comprehensive tool that's designed to streamline your social media management. It helps you to enable businesses to schedule posts, monitor analytical data, and manage all their social platforms in one place efficiently. This video gets 131k views so far that makes it stand out.
https://youtu.be/CVwBPh-CHJs?si=vdG5vAuLAh5VyJkw
Unique Value Proposition
Centralizes management of multiple social media accounts.
Simplifies scheduling posts across platforms.
Provides detailed analytics to measure campaign success.
Enhances engagement with timely responses to social interactions.
Offers tools for team collaboration on social media tasks.
Key Highlights
Demonstrates the ease of scheduling and managing posts.
Visualizes the analytics dashboard with key performance metrics.
Showcases the platform’s ability to manage diverse social media networks.
Highlights real-world applications for various business sizes.
Connects with viewers by addressing common social media management pain points.
Technology and Techniques Used
Vibrant colors and smooth animations to keep viewers engaged.
Bold typography and appealing character designs for clarity and interest.
Breakdown of features into digestible chunks for easy understanding.
Real-world scenarios to illustrate the platform's practical benefits.
Relatable analogies and visuals to make the platform's features memorable.
Why It Works
Hootsuite’s video uniquely blends engaging storytelling with practical demonstrations. That makes it a compelling watch for businesses looking to optimize their social media strategy. The creative approach not only informs but also entertains, setting it apart in the crowded SaaS landscape.
5. Asana
Asana is the best option for you, if you are looking for a SaaS video example for your project management and team collaboration system. Its 47 seconds video gets 201k views for its exclusive presentation.
https://youtu.be/AW_PDcmjE-o?si=aQHpfX57k1LGxLka
Unique Value Proposition
Centralizes project tasks and communication for better organization.
Enhances team collaboration with shared workspaces and timelines.
Offers customizable project templates for various needs.
Integrates with multiple tools to streamline workflows.
Provides clear, real-time insights into project progress and performance.
Key Highlights
Demonstrates the intuitive interface and easy navigation.
Showcases the simplicity of task creation and assignment.
Highlights the visual project planning and tracking tools.
Illustrates the benefits of real-time communication and updates.
Emphasizes the platform’s versatility across different project types.
Technology and Techniques Used
Direct product interface presentation for clear understanding.
Live demo of key features to showcase practical use cases.
Friendly and professional voiceover to convey the key messages.
Use of graphical elements to highlight important features.
Efficient storytelling to connect with potential users.
Why It Works
Asana’s explainer video stands out by clearly presenting its platform as an indispensable tool for effective project management. It shows how efficiently managing tasks, projects, and deadlines ensure every project can be a success story.
6. Mailchimp
With 77k views Mailchimp is our no#6 best SaaS video explainer examples. Mailchimp email marketing system offers a comprehensive platform for businesses to automate their marketing, reach wider audiences, and effectively and efficiently enhance their engagement strategies.
https://youtu.be/_boGtscavzg?si=wZnKHWgGH6b11OiP
Unique Value Proposition
Streamlines email campaign creation and automation.
Targets specific customer segments with personalized content.
Offers analytics to track engagement and campaign performance.
Simplifies subscriber management and segmentation.
Enhances overall marketing strategy with integrated tools.
Key Highlights
Begins each video with relatable business scenarios.
Illustrates Mailchimp’s ease of use and functionality.
Highlights the diversity of marketing tools available.
Shows the impact of using Mailchimp on customer engagement.
Uses storytelling to demonstrate practical applications.
Technology and Techniques Used
Engaging animations that capture attention.
Consistent use of brand colors and character designs.
Simple, direct language for clear communication.
Effective narrative structure to maintain viewer interest.
Background music and sound effects to enrich the experience.
Why It Works
Mailchimp's unique approach to explainer videos, focusing on specific customer needs and the comprehensive solutions it provides, makes it workable. The combination of vibrant animations, clear messaging, and targeted storytelling makes their series a compelling tool for understanding the platform’s extensive capabilities.
7. Blackboard
Blackboard is a comprehensive distance learning platform. The explainer video is 2.01 minutes long and captured 35k eyeballs in its view.
https://youtu.be/9wQnGe_GPgg?si=1Rq7_MWARuGr2zZg
Unique Value Proposition
Facilitates accessible education from anywhere in the world.
Enhances teacher-student interaction with intuitive tools.
Offers a robust platform for resource sharing and collaboration.
Simplifies the management of educational content and coursework.
Empowers institutions to deliver quality education online.
Key Highlights
Showcases the platform's ease of access for remote education.
Highlights collaborative features that enrich the learning process.
Demonstrates the platform's comprehensive tools for educators.
Illustrates the positive societal impact of accessible education.
Emphasizes Blackboard’s role in advancing online learning.
Technology and Techniques Used
Engaging animation that simplifies complex concepts.
Storytelling that connects emotionally with viewers.
Use of relatable scenarios to demonstrate the platform's value.
High-quality visuals that align with Blackboard's branding.
Strategic use of voiceovers and background music to enhance engagement.
Why It Works
The video effectively marries storytelling with compelling visuals to convey Blackboard's impact on the educational landscape. It also demonstrates its value not just as a tool, but as a catalyst for societal progress.
8. AWS
Coding is the most commonly used term in the app development niche. And there is a high demand for app developers who know code well.
But, what if a comprehensive cloud computing platform can ease the process for app developers, startups, and enterprises? Yes, AWS is one of those which is designed “App Runner” service
to help them to build, deploy, and scale applications more efficiently than ever before.
https://youtu.be/DBbvFA6Up98?si=TT3uA4sVGLsCKuPR
Unique Value Proposition
Accelerates web application deployment directly from source code or container.
Automates application scaling to match demand.
Reduces the operational burden with a user-friendly interface.
Offers cost-effective solutions to optimize expenses.
Ensures robust security and reliability for applications in the AWS Cloud.
Key Highlights
Introduces common developer challenges in app deployment.
Visualizes the simplicity of using AWS App Runner.
Educates on the key benefits, like simplified deployment and auto-scaling.
Explains features in an easy-to-understand, jargon-free manner.
Demonstrates AWS’s commitment to enhancing developer productivity.
Technology and Techniques Used
Effective use of visuals and animations to illustrate processes.
High-quality production values with polished visuals and smooth transitions.
Engaging, well-paced voiceover that keeps the viewer engaged.
Strategic avoidance of complex technical terms for broader understanding.
Brand-aligned presentation to underscore AWS’s industry leadership.
Why It Works
AWS’s explainer video for the App Runner service skillfully demystifies cloud deployment. It makes a complex process seem simple and accessible to developers of all skill levels with clear visuals and concise explanations.
9. Beezer
If your SaaS company relates cartoon type animated videos, then Beezer will be your best example to get inspiration. Now, you may have a question “what is Beezer?” if you don't know about it. Don't worry, here's it in short.
Beezer is a groundbreaking platform. It democratizes the app development process enabling its user to design, build, and deploy their apps without needing extensive coding knowledge. Simplification of app creation makes it accessible to a broader audience.
https://youtu.be/5ky9N6Z5Y5Y?si=n2h3AJvLBPetz5jK
Unique Value Proposition
Enables quick and easy app creation without coding skills.
Offers a cost-effective alternative to traditional app development.
Allows for easy distribution and sharing of the app.
Provides tools for engaging with app users directly.
Enhances the ability to reach a wider audience with minimal effort.
Key Highlights
Introduces a mascot character to engage viewers.
Showcases the simplicity of building an app with Beezer.
Highlights the direct distribution capability, bypassing app stores.
Emphasizes the platform's flexibility and versatility.
Demonstrates how users can engage with their audience through the app.
Technology and Techniques Used
Cartoon-style animation for visual appeal.
Vibrant colors and dynamic characters to grab attention.
Smooth animation transitions for a seamless experience.
Tailored messaging to address the target audience's needs.
Use of gaming animation style to make the content more relatable.
Why It Works
Beezer’s explainer video stands out by effectively using entertainment and educational content to showcase its platform's benefits, engaging viewers without overwhelming them with technical jargon. That makes it a memorable and effective marketing tool.
10. Hawksearch
Are you looking for eye-catchy and clear animated cartoon style video examples for your SaaS? In that case, around 1 minute
Hawksearch video will be a right option for you
https://youtu.be/gIVg2o5Yzuw?si=W9O9KMxrKvmQzo4F
Unique Value Proposition
Enhances search relevance and accuracy on websites.
Boosts website conversion rates through improved user experience.
Offers personalized search results to each visitor.
Simplifies the management of website search functionalities.
Supports a wide range of markets with its adaptable platform.
Key Highlights
Depicts the challenges of poor website search experiences.
Showcases Hawksearch’s solution in an engaging, relatable manner.
Highlights the ease of integration and use for businesses.
Illustrates the impact on user satisfaction and business growth.
Conveys the broad applicability across different market sectors.
Technology and Techniques Used
Animated cartoon style for visual clarity and engagement.
Smooth animation transitions to maintain viewer interest.
Clear, simple language in the voiceover to enhance understanding.
Effective visual representations to break down complex concepts.
Strategic focus on relatable scenarios to connect with a diverse audience.
Why It works
Hawksearch’s video distinguishes itself with its ability to convey sophisticated search technology benefits in an accessible, engaging format. So it ensures viewers grasp the significant value it can bring to their businesses.
11. Xcell Host Azure Stack
Xcell Host Azure Stack revolutionizes data protection, offering a secure, efficient, and cost-effective solution for businesses to safeguard their data. Within just two minutes, the explainer video clarifies how this technology can be seamlessly integrated into any business model to ensure data integrity and security.
https://youtu.be/_LtOu43oMTU?si=nUHy0VtT2Ml3IsLe
Unique Value Proposition
Provides robust data protection in a cost-effective manner.
Ensures business continuity with reliable backup solutions.
Offers scalable solutions to meet growing data needs.
Simplifies the backup and recovery process.
Enhances security measures to protect against data breaches.
Key Highlights
Illustrates the ease of protecting business data.
Showcases the simplicity and efficiency of the Azure Stack interface.
Highlights the cost-effectiveness of the solution.
Demonstrates the straightforward setup and management process.
Emphasizes the reliability and security of data protection provided.
Technology and Techniques Used
Clean and appealing visuals that reflect the brand’s identity.
Visually appealing animations and graphics to maintain viewer interest.
Clear, professional voiceover to enhance message delivery.
Smooth flow of information for easy comprehension.
Use of practical examples to illustrate the solution's application.
Why It Works
Xcell Host Azure Stack’s explainer video stands out by effectively demystifying data protection and backup solutions. They present them in a way that resonates with viewers by focusing on simplicity, security, and cost-efficiency.
12. Uffizio
Do you have a SaaS company for vehicles to track their performance? If so, check Uffizio explainer video to know how to make your video and present your story in a compelling way.
Because their explainer video effectively distills complex GPS functionalities into easily understandable concepts, demonstrating their commitment to safety and efficiency.
https://youtu.be/MMoL9jIy6TM?si=Vns4mFmGDKmo9F3E
Unique Value Proposition
Offers comprehensive GPS tracking solutions for diverse fleet needs.
Enhances operational efficiency with real-time tracking and analytics.
Provides a secure and reliable platform for all tracking activities.
Simplifies fleet management tasks with intuitive features.
Supports decision-making with detailed reports and insights.
Key Highlights
Showcases the user-friendly interface of Uffizio’s platform.
Highlights the real-time tracking capabilities for vehicles and assets.
Demonstrates the ease of setting up and using the system.
Illustrates the benefits of GPS tracking in improving safety and efficiency.
Emphasizes the flexibility of the platform across various industries.
Technology and Techniques Used
Minimalist visual style and appropriate animations for clarity.
2D animation to clearly explain product benefits and features.
Strategic use of visuals and graphics to enhance viewer engagement.
High production values ensure clear audio and smooth transitions.
Numbered points methodically present Uffizio’s service advantages.
Why It Works
The strategic use of minimalistic design and animations not only captures the viewer's attention but also facilitates a deeper understanding of how Uffizio can meet their tracking needs. It sets a high standard for clarity and impact in SaaS explainer videos.
13. Rent Vine
Rent Vine serves you property management through its innovative software. Their target audience is property managers and rental property owners to navigate the complexities of their responsibilities.
The 1.54 minutes explainer video crisply outlines how Rent Vine simplifies property management tasks, offering a clear solution to common industry challenges.
https://youtu.be/JRtM9vDn9_w?si=XKTKhIuMqRruDLvB
Unique Value Proposition
Streamlines property management tasks with automation.
Enhances efficiency with easy-to-use interfaces.
Offers comprehensive solutions for all property management needs.
Improves communication between property managers and tenants.
Saves time and reduces hassle for property managers and owners.
Key Highlights
Identifies the challenges faced by property managers and owners.
Demonstrates how Rent Vine offers effective solutions.
Showcases user-friendly software interfaces.
Highlights the efficiency gains in property management tasks.
Emphasizes the benefits of using Rent Vine for property management.
Technology and Techniques Used
Animated characters to create an emotional connection with the audience.
Simple and sophisticated visual themes for clear understanding.
Strategic use of animations to simplify complex concepts.
Engaging pacing, music, and professional voiceover to maintain interest.
Effective storytelling to convey Rent Vine’s benefits and solutions.
Why It Works
The transition from identifying common property management problems to showcasing Rent Vine's effective solutions captures viewers' attention. And the use of simple, sophisticated visuals ensures the message is easily understood.
14. Tacklebox
Handling data analysis and presenting complex Excel work as a streamlined visually appealing way is a task job. But, the 52 seconds video of Tacklebox made this tough job simpler with motion graphics and funny ways.
https://youtu.be/TBTMuxu8_nA?si=4nUcp80GEwVGYSS1
Unique Value Proposition
Transforms complex Excel data into clear, actionable insights.
Saves time with automation features for data analysis and presentation.
Enhances report aesthetics for better stakeholder engagement.
Simplifies the data presentation process for all skill levels.
Boosts productivity by streamlining data workflows.
Key Highlights
Demonstrates the ease of converting Excel data into professional reports.
Highlights the intuitive user interface and simplicity of use.
Showcases specific features that automate tedious data tasks.
Illustrates the versatility and applicability across various industries.
Emphasizes the time-saving benefits and efficiency gains.
Technology and Techniques Used
Motion graphics and screen recordings to demonstrate the software in action.
Flat icons and colorful illustrations to simplify and explain concepts.
Engaging narrative and clear voiceover to guide the viewer through the video.
Visual storytelling to show complex SaaS products accessible and understandable.
Strategic use of visual aids to inform key functionalities and benefits.
Why It Works
From the get-go, the video captures attention with its clear, engaging introduction, smoothly leading viewers through the benefits and functionalities of Tacklebox. The transition from problem to solution is seamless, effectively illustrating the software's value.
15. Xobin
The job of HR is a complex task. But Xobin makes the recruitment process easy with its comprehensive screening platform. So the organizations can streamline their hiring workflow. For your hiring ecosystem type SaaS company, check this video.
https://youtu.be/FmVHEXAp98Q?si=c4aMNobYiKUkVOhJ
Unique Value Proposition
Streamlines the candidate screening process for efficiency.
Enhances the quality of hires with advanced assessment tools.
Offers a wide range of customizable tests for different roles.
Saves time for HR teams with automated screening features.
Provides detailed analytics to inform better hiring decisions.
Key Highlights
Illustrates the ease of integrating Xobin into existing HR processes.
Highlights the user-friendly interface and simplicity of setup.
Showcases real-time analytics and reporting capabilities.
Emphasizes the reduction in hiring time and increase in quality.
Demonstrates the flexibility and scalability of the platform for organizations of all sizes.
Technology and Techniques Used
Colorful illustrations and animations to depict the platform’s features.
Dynamic transitions to keep the content engaging and fluid.
A carefully selected color scheme that aligns with Xobin’s branding.
Excellent script and sound effects to enhance viewer engagement.
Strategic storytelling for positioning Xobin as the protagonist in the hiring narrative.
Why It Works
The video seamlessly transitions from presenting common hiring challenges to showcasing Xobin as the solution. It keeps engaging viewers with its clear narrative and vibrant visuals in a storytelling approach.
Key Takeaways from the Best SaaS Explainer Videos
Diving into the world of SaaS explainer videos uncovers a treasure trove of strategies that make them stand out.
Common Themes and Strategies
Simplification is Key: Complex concepts are distilled into easy-to-understand visuals and narratives.
Storytelling Connects: Relatable stories engage viewers and highlight product benefits.
Visual Appeal Matters: Colorful illustrations and smooth animations capture and maintain attention.
Concise Content Wins: Brevity, combined with clarity, ensures message retention.
Focus on Solutions: Videos effectively pivot from problem to solution, showcasing product utility.
Brand Consistency: Visuals and tones align with brand identity, reinforcing recognition.
Engaging Narratives: A clear, compelling voiceover guides the viewer through the video.
How To Create Your Own Effective SaaS Explainer Video?
You know the examples, and their common themes and strategies. What's next? Yes, how to apply these strategies to your own SaaS explainer video, right?
Step 1: Start with a Script. Focus on a relatable problem and present your SaaS as the solution.
Step 2: Keep It Short and Sweet. Aim for a concise video that delivers your message within 1-2 minutes.
Step 3: Embrace Storytelling. Use a narrative that connects emotionally with your target audience.
Step 4: Invest in Quality Visuals. High-quality animations or illustrations make your video stand out.
Step 5: Clarify Your Value Proposition. Clearly highlight what sets your SaaS apart from the competition.
Step 6: Ensure Brand Alignment. Use colors, tones, and styles consistent with your brand identity.
Step 7: Choose the Right Voice. A professional and engaging voiceover can significantly enhance your video's impact.
Tips on Selecting Right Visual Style & Voiceover
Transitioning into the creative decisions that will bring your SaaS explainer video to life, here are targeted tips for selecting the visuals and voiceover.
Align visuals with your brand's personality and values.
Choose a voiceover tone that matches your brand message.
Visual complexity should match your audience's understanding.
Use colors and design elements consistent with your branding.
Pick a voiceover artist whose accent and pace fit your target market.
Should I Make My Own Or Hire a Video Making Company?
Creating an effective SaaS explainer video is quite the endeavor and a huge task. So, now you are in a dilemma; should you go with the DIY video making process, or hire a company.
Let's see the table make your own Vs hiring a company
Criteria
Make Your Own
Hire a Company
Narrative Crafting
Self-directed
Professional scriptwriting
Production Expertise
Limited
Advanced expertise
Engagement Balance
DIY engagement strategy
Data-driven engagement
Brand Consistency
Self-managed branding
Brand guideline adherence
Budgeting Quality
Potentially lower cost
Cost reflects quality
Visual Selection
Self-sourced assets
Custom, high-quality visuals
Voiceover Choice
Limited to personal network
Access to professional talent
Time Management
More time-consuming
Efficient turnaround
Performance Tracking
Self-monitored analytics
In-depth performance analysis
Technical Integration
Basic implementation
Seamless software integration
So, What Should be my Decision?
Both options are good enough. But you have to choose one, right?
Here's when you should go with DIY
If you have limited budget constraints where professional services are not feasible.
If you need to convey a simple, straightforward message that doesn't require complex visuals or animations.
If you have in-house talent with video production skills.
If you have complete creative control over every aspect of the video.
If you want to learn and develop video production skills internally.
Here's when you should hire a company
If your SAAS needs to convey complex messages in simple storytime.
If that needs expertise in characterization, animation and storyboarding.
If you have a lack of in-house resources or skills for high-quality video production.
If you need a professional and polished look to match brand image.
If you need strategic insights on video marketing and distribution.
If you have time constraints that make DIY video production impractical.
Which company should I hire?
You decide to hire a company, that's great. But choosing the perfect company for your SaaS explainer video involves careful consideration of expertise, quality, and alignment with your vision.
Here comes Videoters. Let's see at a glance what we keep for you.
Storytelling: We provide writing as much demand on product or you can provide.
Animation and design: All designs and characters are custom based on your product or brief.
Voice: Human and according to your accent preference. You can also provide.
Tools and technology: We use the latest tools for sharp design and animation like Adobe After Effect, Adobe Photoshop, Adobe Illustrator.
Turnaround time: We value your time. So it takes on an average 15-30 days to make a short unique video. Or it depends on the working process, product animation design and briefing.
Pricing model: We keep the door open for pay for each second. The price range will be 30 second = $300 , 60 Second= $500, 90 Second= $700, or Custom.
Customization and revisions: Your satisfaction is our priority. We offer you unlimited revision until it meets your desire.
Ready to engage your targeted audience with your SaaS product through a compelling video? Contact us today for a consultation and let us craft a video that not only tells your story but also drives results.
Habibur Rahman
Co-Founder & COO
I’m Habibur Rahman, an online business consultant, doing SEO for over a decade, and helping others build profitable businesses online.
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