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A picture is louder than words and a video is the loudest. While a photo says a thousand words, a video says millions. And this is why 86% of businesses utilize video marketing (especially SAAS) as a part of their marketing strategy.
A high quality, storytelling, and engaging short video can increase 7.6% conversation rate, which is 300% higher than websites. Even a low-quality video can increase your conversion ratio by 2.6%.
Yes, that's the level of engagement you can create with a video. But here's the catch: creating compelling videos often feels like climbing Everest. When it comes to breaking down your complex SaaS functionalities.
Worry not! We've got your back. We’ve handpicked 11 SaaS video editing templates as your express ticket to captivating videos. They're designed to slash your production time and let you shine a spotlight on what truly matters—your product.
So, let's dive in and discover how these templates can transform your video marketing strategy.
Selecting the Right Template for Your SaaS Explainer Video
Selecting the perfect template for your SaaS explainer video is a tough job unless you don't know the key focus factors.
They are crucial not only to meet your immediate needs but also supports your long-term video marketing strategy.
So, before diving into the templates, here are the factors we’re considering:
11 SaaS Video Editing Templates For Beginners At A Glance
Let's quickly see the names of 11 SaaS video editing templates that we cover here.
| Template Name | Use/Theme | Target Audience | Industry | Customization Options | Animation Style | Software | Ease of Use | Pricing |
| Rhythmic Intro | Engaging Product Intros | SaaS Marketers, Video Producers | Tech/Startups, Media/Marketing, | 3 | Motion Graphics | FCPX/Apple Motion | Intermediate | Subscription |
| Envato Elements | Digital Service Storytelling | Startups, SMEs, Digital Marketers, SaaS Companies | Tech, Education, Marketing | 3 | 3D, Characters | After Effects | Intermediate | $59 |
| VideoHive | App Feature Showcase | Developers, Marketers | Tech, Mobile Apps | 3 | Dynamic | After Effects | User-Friendly | $29 |
| SaaS Product Promotion | Engaging Customer Acquisition | SaaS Startups, Marketers | SaaS | 4 | Professional | Powtoon | Intuitive | $15-$125/mo |
| SaaS Twitter Video Ad Square | Social Media Engagement | Startups, SMEs, Digital Marketers | SaaS, Social Media | 5 | Animated, Dynamic | Visme | User-Friendly | Custom |
| Video Tutorial | Educational/Instructional | Businesses, Startups, SMEs | Education, Training | 4 | Versatile, Customizable | Wideo | Intuitive | $19-$79/mo |
| Software Demo Video | Software Functionality Showcase | Marketing Teams, Software Developers | Software, Tech | 4 | Professional | Wideo | User-Friendly | $19-$79/mo |
| Search Bar Video | Dynamic Content Creation | Content Creators, Marketers | Marketing, Social Media | 4 | Versatile, Customizable | InVideo | Easy | $15-$30/mo |
| Quick and Easy Video Editor | Accessible Video Editing | Creators, Businesses, Educators | Education, Marketing, Social Media | 4 | AI-Driven, Intuitive | Clipchamp | Easy | Free |
| Customer Engagement Video | Interactive Customer Content | Marketing Professionals, Businesses | Marketing, Customer Service | 4 | Engaging, Animated | Powtoon | Easy | Free, $15-$125/mo |
| Tea Time | Wellness & Relaxation Promotion | Marketers, SMBs, Content Creators | Wellness, Lifestyle, Culinary | 5 | Elegant, Calming | PowerDirector 365 | User-Friendly | Subscription |
11 SaaS Video Editing Templates For Beginners
So, you know the key elements of choosing a perfect SaaS video template, and the name of 11 templates that we cover.
Now, getting into the templates, here's the format how we talk about them:
Template 1: Final Cut Pro – Rhythmic Intro | FCPX or Apple Motion
The Rhythmic Intro template for Final Cut Pro X (FCPX) or Apple Motion is designed to kickstart your video projects with energy and style. This template allows you for rapid customization to bring your concepts to life effortlessly.
Key Features
Customization Options
Pros
Cons
Pricing Model
It has a simple monthly subscription fee of $16.50/month. They have 3 subscription modules Individual for 1 member, Teams for 3 members, and Enterprise for 6 members collaborations.
Is It Worth a Try?
Absolutely, this template is ideal for those who are aiming to produce engaging video content that starts strong. But for a complete beginner with no video making sense, it's a bit hard for them.
Template 2: Envato Elements: Service | Platform | Product Promo Template
If you want to inject the power of storytelling, Envato's After Effects template can be your choice. It is excellent to illuminate your service, product, or platform. It helps to break down digital or cloud services with the help of two engaging 3D characters and a modular setup.
Key Features
Customization Options
Pros
Cons
Pricing Model
At $59 for a Regular License, you or one client can use this template in a single end product not charged to end users. The price includes both the item price and a buyer fee.
Is it worth a try?
Yes, to vividly explain your digital services, software products, or platforms. It is tailor-made for Startups and SMEs, Digital Marketers, Educators and Trainers, SaaS Companies, App Developers, Product Managers, and Creative Agencies.
Template 3: VideoHive (After Effects) – Short App Promo | 4K
Want a concise way to showcase your mobile app's features? Don't look anywhere then the 4K After Effects template from VideoHive. It is especially designed for crisp and engaging promotion of apps with high-resolution visuals and dynamic layouts.
Key Features
Customization Options
Pro
Cons
Pricing Model
The template is available for $29 under a Regular License, allowing you to use it in a project meant for one client.
Is It Worth a Try?
Of course, it's worthwhile for the developers and marketers. Because they are aiming to present their apps in the best light, high-resolution app promotion.
Template 4: Powtoon – SaaS Product Promotion Video Template
Powtoon's SaaS Product Promotion Video Template is your key to unlocking powerful, sales-boosting videos for your SaaS product. It is designed for maximum engagement to draw in new customers with minimal effort.
Key Features
Customization Options
Pros
Cons
Pricing Model
It brings 3 subscription pricing models. Lite $15/mo, Professional $40/mo, and Business $125/mo. They make the template accessible for businesses of all sizes.
Is It Worth a Try?
Yes, especially for SaaS startups and marketers looking for an efficient way to produce engaging promotional videos. It helps you avoid complexity or specialized skills.
Template 5: Visme – Animated Social Media SaaS Twitter Video Ad Square Template
The Visme Animated Social Media SaaS Twitter Video Ad Square Template is designed to grab attention on Twitter. It is good at boosting your email signups and content downloads.
Its creative approach aims to make your SaaS offering stand out in the crowded social media landscape.
Key Features
Customization Options
Pros
Cons
Pricing Model
Visme pricing varies based on the plan. It provides flexibility for businesses of all sizes.You've to consult with them to get your quote.
Is It Worth a Try?
Absolutely, especially for startups, small to medium SaaS businesses, and digital marketers. Because they're looking to boost their online presence on Twitter.
Template 6: Wideo - Create a Video Tutorial for Your Company
Wideo offers a straightforward and intuitive way to create video tutorials. It aims at enhancing both user experience and internal communications.
This platform encourages starting with a clear goal and simplifies the creation process. Even their templates ensure your tutorials capture and maintain your audience's attention.
Key Features
Customization Options
Pros
Cons
Pricing Model
Wideo offers a range of subscription plans, from free access with basic features to more advanced options. It has 3 paid options: Basic $19/mo, Pro $39/mo, and Pro+ $79/mo. The choice depends on your specific needs and budget considerations.
Is It Worth a Try?
Yes, ideal for businesses of all sizes looking to create educational or instructional content. Particularly beneficial for startups and SMEs aiming to improve customer onboarding or internal training.
Template 7: Wideo – Software Demo Video
Wideo's Software Demo Video template is designed to streamline the marketing video creation process. Their templates make video creation quicker and more effective for companies to showcase their software.
It provides a professional framework to demonstrate your software's features in an engaging manner.
Key Features
Customization Options
Pros
Cons
Pricing Model
Quick free access to 3 paid subscription options (Basic $19/mo, Pro $39/mo, and Pro+ $79/mo) all are available for you. This allows flexibility in choosing the level of service that best suits your marketing budget and needs.
Is It Worth a Try?
Yes, for marketing teams to software developers, startups and small to medium-sized businesses. It offers an efficient tool to produce concise, compelling software demonstrations.
Template 8: InVideo – Search Bar Video Template
InVideo's Search Bar Video Template offers a dynamic and customizable way to create video content across various formats. With an emphasis on ease and flexibility, this template lets you craft engaging videos tailored to your specific needs.
No matter, whether you need them for social media, YouTube, or other platforms.
Key Features
Customization Options
Pros
Cons
Pricing Model
InVideo provides a tiered pricing model. A free version is available with basic features. 2 monthly subscriptions: Business $15/mo, Unlimited $30/mo also available to unlock advanced capabilities, more stock media options, and additional templates.
Is It Worth a Try?
Absolutely, it’s a must try if you’re looking for a versatile, easy-to-use platform. It’s especially suitable if you value the ability to edit and publish content on the move.
Template 9: Clipchamp – Quick and Easy Video Editor
Clipchamp offers a comprehensive and accessible video editing platform as a part of Microsoft. So you don't require expertise to create show-stopping videos. It simplifies the video creation process for everyone with smart tools like auto captions, text-to-speech, and AI-driven editing,
Key Features
Customization Options
Pros
Cons
Pricing Model
Clipchamp allows unlimited HD video creation (1080p) for free, focusing on content rather than cost. Premium features are available with a Microsoft365 subscription, offering additional capabilities for those needing more advanced tools.
Is It Worth a Try?
Definitely, it is worthwhile for creators, businesses, and educators. Clipchamp is particularly great for beginners and those on a budget.
Template 10: Powtoon – Customer Engagement Video Template
Powtoon’s Customer Engagement Video Template stands out as a tool to boost customer interaction and make your message memorable. So it'll captivate and engage your audience empowering you to create animated videos and presentations.
Key Features
Customization Options
Pros
Cons
Pricing Model
Powtoon offers a variety of pricing plans: Free, Lite $15/mo, Professional $40/mo, and $125/mo. If you need to export the videos you should subscribe to one of their plans that suits your best.
Is It Worth a Try?
Absolutely, for marketing professionals and businesses of all sizes. This template is particularly beneficial for those looking to quickly produce memorable content that resonates with their audience.
Template 11: PowerDirector 365 – Tea Time
PowerDirector 365's "Tea Time" template is a refreshing choice for those looking to promote an inviting atmosphere through video. Part of CyberLink's extensive library of video-based templates, it offers you to showcase products or themes related to relaxation, wellness, or the simple pleasures of tea.
Key Features
Customization Options
Pros
Cons
Pricing Model
Access to the "Tea Time" template is free. For a comprehensive suite of editing tools and templates for video creations, it needs subscription.
Is It Worth a Try?
Definitely, for marketers, small business owners, or content creators in the wellness, lifestyle, or culinary sectors.
Advantages & Disadvantages of Using Templates For Video Creation (Especially For Beginners)
Templates for video creation are not just a shortcut; they're a game-changer, especially for beginners.
The Advantages are:
However, relying solely on templates also has its drawbacks.
The Disadvantages are:
Best Practices While Using SaaS Explainer Video Templates
Maximizing the impact of your SaaS explainer video begins with a template that mirrors your brand's essence and communicates your message effectively. Customize colors, fonts, and visuals to resonate with your brand identity.
Craft a narrative that not only explains but also connects and convinces your audience of your solution's value.
Do’s and don’ts when creating and editing explainer video template
You're a beginner in the SAAS video creation sector, right? That means either you know nothing about video production, or a little. Here's a short do’s and don'ts for you.
Do's
Don'ts
Should I Use A Template Or Hire a Video Making Company?
You have to follow super specific guidelines, do's and don'ts, require technical skills, time and money investment to use a template. “Ohh, that's a huge task. I can't handle it all on my own” – if that's your inner voice shouting, then you should rethink using templates. In that case, simply delicate the task, hiring a video making company.
Remember, using a template and hiring a professional video making company can significantly impact the outcome of your video project. Here's a comparative look based on various criteria:
| Criteria | Using Templates | Hire a Company |
| Creative Control | High, within template limits | Guided by the company's expertise |
| Cost Efficiency | Generally more affordable | Higher investment, premium quality |
| Time Investment | Quicker turnaround, less personal time required | Longer process, but less hands-on time needed |
| Customization Level | Moderate, depending on the template | Fully customizable to your needs |
| Technical Skills | Minimal required | Not required, handled by professionals |
| Brand Alignment | Basic, requires careful selection | Tailored to fit brand guidelines |
| Quality & Uniqueness | Standardized quality, risk of looking generic | High-quality, unique to your brand |
| Support & Updates | Limited to none | Comprehensive, ongoing support |
| Outcome Predictability | Somewhat predictable, seen in previews | Based on company's portfolio and discussions |
| Engagement Strategy | Self-managed, based on template's features | Strategically designed for target audience |
So, What Should be my Decision?
Using a template offers a cost-effective, timely solution with considerable creative control within certain limits. It's ideal for those on a tight budget or timeline. If you are one of this group and still want a quality video, then go with templates that fits your SAAS.
Conversely, hiring a video making company brings the benefits of professional expertise, customization, and brand alignment. They'll deliver you a unique and high-quality video. This option is better suited for businesses who are looking to invest in a video that stands out in the competitive market. If you are in this group, you must hire a company.
Which company should I hire?
You decide to hire a company, that's great. But choosing the perfect company for your SaaS explainer video involves careful consideration of expertise, quality, and alignment with your vision.
Here comes Videoters. Let's see at a glance what we keep for you.
Ready to engage your targeted audience with your SaaS product through a compelling video? Contact us today for a consultation and let us craft a video that not only tells your story but also drives results.
Keep in mind, once you play the video making game right, it will ensure your message is both heard and felt. Drive engagement and conversions to new heights.
Zakir Hossan
Co-founder
I'm Zakir, a skilled video editor with 5+ years of experience specializing in explainer videos and motion graphics. As co-founder of Videoters, I'm passionate about crafting engaging visual content that leaves a lasting impact.
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